Definition :
Digital Marketing is a form of marketing / marketing via internet, mobile and
interactive forms of marketing other. Digital Marketing is the definition found
in wikipedia or in some online source that there are: marketing through digital
media2, intended for the target audience directly / personally, with a budget
that is much more efficient than traditional media.
The forms of Digital Marketing is: Display Marketing, Mobile Marketing, Search Engine marketing, social marketing and Affiliate marketing. In Indonesia, not many people doing affiliate marketing. One reason is not many sites that do online sales / e-commerce, thus counting the number of visitors to the home page of a brand has not been able to generate revenue.
The advantages of Digital Marketing, digital marketing through the measurement / metrics nearing its accuracy. The advertisers can easily find out how many people saw his advertisement, how many people interacted with her ad, how many people are visiting an advertiser's website, can we even know how much it costs to a lead / prospect. Metrics can be used as a benchmark of success of a marketing campaign. If we put up a banner ad on a site and after a measured, it is not so much a click, could mean a banner that does not attract the audience or something that is not advertised on target.
The forms of Digital Marketing is: Display Marketing, Mobile Marketing, Search Engine marketing, social marketing and Affiliate marketing. In Indonesia, not many people doing affiliate marketing. One reason is not many sites that do online sales / e-commerce, thus counting the number of visitors to the home page of a brand has not been able to generate revenue.
The advantages of Digital Marketing, digital marketing through the measurement / metrics nearing its accuracy. The advertisers can easily find out how many people saw his advertisement, how many people interacted with her ad, how many people are visiting an advertiser's website, can we even know how much it costs to a lead / prospect. Metrics can be used as a benchmark of success of a marketing campaign. If we put up a banner ad on a site and after a measured, it is not so much a click, could mean a banner that does not attract the audience or something that is not advertised on target.
Examples of companies that utilize digital marketing (national or international):
Indosat: Jakarta, 29 September 2011 - Indosat again won three awards in the arena of Digital Marketing Awards 2011 Performing the Great Provider Telecommunication Website category, Great Performing Brand in Social Media and Performing Digital Great Product categories achieved GSM SIM Card IM3 The Best in Design. On the same occasion, a subsidiary of PT Indosat Indosat Mega Media (IM2) also awarded the Best Digital Marketing 2011 for the category of Internet Service Provider. Earlier, in 2010 The company also has won several Digital Marketing Awards.
Indosat: Jakarta, 29 September 2011 - Indosat again won three awards in the arena of Digital Marketing Awards 2011 Performing the Great Provider Telecommunication Website category, Great Performing Brand in Social Media and Performing Digital Great Product categories achieved GSM SIM Card IM3 The Best in Design. On the same occasion, a subsidiary of PT Indosat Indosat Mega Media (IM2) also awarded the Best Digital Marketing 2011 for the category of Internet Service Provider. Earlier, in 2010 The company also has won several Digital Marketing Awards.
Strategy:
In an effort to optimize a more effective communication channels to all customers, communities and members of the community, Indosat is committed to taking a number of online channels and social networks such as the development of various www.murahituim3.com microsite for young people and for the professional www.indosatmobile.com and housewives. This microsite was created in the context of digital brand activation to improve the closeness and involvement with programs Indosat.
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